Get your copy of Lewis’ new book - The Home-Turf Advantage ➡️ https://www.htabook.com/?el=blog-60-email-marketing-with-steven-wagner

Find out how Sales Ignition can improve your Klaviyo email marketing ➡️ https://www.sales-ignition.com/ 

🗣 Lewis Smith and James Eardley welcome Steven Wagner from Sales Ignition to discuss mastering email marketing for dropshipping. 

With Steven's expertise in e-commerce marketing, particularly with platforms like Klaviyo and Shopify, listeners are in for valuable insights into driving business growth through effective email strategies.

👉 Do you know someone who would love this? Share this video ➡️ https://youtu.be/QWDpS4MusEk?si=7xlLZIdRQcCxuVQs

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Links and Resources Mentioned:

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Power of Klaviyo: Klaviyo is highlighted as a powerful tool for e-commerce entrepreneurs due to its ability to optimise email marketing campaigns and drive sales. Leveraging Klaviyo effectively can significantly enhance business growth.

★ Shopify Strategies: Implementing key strategies on Shopify is essential for enhancing store performance and driving sales. Techniques such as strategic discounting and list-building are discussed as valuable tactics for success.

★ Cutting-Edge Email Marketing: Steven shares cutting-edge email marketing techniques that e-commerce business owners can use to scale their operations effectively. These include follow-up nurture sequences, building relationships, and overcoming objections.

★ Overcoming Common Challenges: Common hurdles faced by e-commerce owners, such as unpolished email content and follow-up sequences, are discussed. Strategies for overcoming these challenges, including building customer avatars and nurturing leads, are highlighted.

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Learn More:

 ➡️ When people are ready to create time and financial freedom for themselves, they visit -
https://www.dropshipunlocked.com/free?el=blog-60-email-marketing-with-steven-wagner

 ➡️ Subscribe to The Dropship Unlocked Podcast to stay up-to-date on the latest episodes, and leave a like to help others discover the show.

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Topics Discussed:

In the "Master Email Marketing For Dropshipping" episode 60 of the Dropship Unlocked Podcast, Steven Wagner discusses the importance of email marketing for dropshipping businesses and shares his experiences and tips for building a large email list. Wagner emphasises the significance of offering value beyond just price discounts and the potential impact of giving away large margins on high-ticket products. He also highlights the underappreciated value of email marketing as a constant follow-up mechanism. Wagner suggests various methods for growing an email list, such as offering a valuable incentive, and shares an example of how he successfully used a free sample offer to grow his list from a few thousand to over 30,000 subscribers. He also encourages entrepreneurs to hone in on email marketing as a pivotal aspect of their business strategy and maximise its potential by utilising abandoned cart emails, creating effective email sequences, and understanding their customer identity. Wagner emphasises the importance of building one's own audience and email list and encourages entrepreneurs to create content showcasing their products and addressing common customer complaints. He also recommends obtaining product and public liability insurance, as well as employer liability insurance if applicable, for dropshipping businesses.

• 00:00:00 In this section of the Dropship Unlocked Podcast Episode 60, Steven Wagner from Sales Ignition shares his experience and the importance of email marketing in dropshipping businesses. Wagner started his journey in e-commerce by helping retailers with online marketing but found it challenging due to the low profit margins. He then discovered a shortcut by getting into Amazon fulfillment and focusing on picking products and selling online. However, he soon realised that converting visitors into customers was a significant challenge. To address this, he explored various alternatives, including email marketing. Wagner emphasises that building an email list is crucial for the success of a dropshipping business, as it allows businesses to retain customers and sell to them over a longer period. He shares how email marketing was a survival tactic for him, enabling him to compete in crowded product categories and ultimately leading him to specialise in Klaviyo for Shopify and driving overall business growth at Sales Ignition.

• 00:05:00 In this section of the Dropship Unlocked Podcast Episode 60, Steven Wagner shares his experiences with email marketing for dropshipping businesses. He explains how he started using email marketing tools like CLEVEO to understand customer sources and grow his business, which eventually became number one on Amazon and won awards. Wagner emphasises the importance of email marketing for e-commerce businesses, particularly for those just starting out. He believes email marketing is one of the most efficient ways to convert customers and own an audience list. Wagner also highlights the value of email marketing in maximising ad spend and nurturing potential customers, as opposed to just focusing on making sales in the early stages. He encourages entrepreneurs to hone in on email marketing as a pivotal aspect of their business strategy.

• 00:10:00 In this section of the "Master Email Marketing For Dropshipping" podcast episode 60 with Steven Wagner, they discuss the importance of building a large email list for a dropshipping business and provide tips on how to do it effectively. One method suggested is offering a valuable incentive, such as a discount or free sample, to encourage visitors to subscribe. The speakers share an example of how they successfully used a free sample offer to grow their email list from a few thousand to over 30,000 subscribers. They also emphasise that businesses should think creatively about their offers and not rely solely on discounts to attract subscribers.

• 00:15:00 In this section of the "Master Email Marketing For Dropshipping" podcast episode 60 with Steven Wagner, they discuss the importance of creativity in email marketing and building a list early in an entrepreneur's journey. Wagner emphasises the significance of offering value beyond just price discounts and the potential impact of giving away large margins on high-ticket products. He also highlights the underappreciated value of email marketing as a constant follow-up mechanism. The conversation then shifts to Shopify strategies for ecommerce businesses. Wagner suggests connecting Shopify to email marketing platforms, optimising default emails for professional communication, and simplifying the checkout process by accepting multiple forms of payment and reducing the number of required account creations.

• 00:20:00 In this section of the "Master Email Marketing For Dropshipping" podcast episode 60 with Steven Wagner, the importance of abandoned cart emails is discussed. Wagner explains that with Shopify, email marketing efforts can be focused on converting customers who have already shown interest by adding items to their cart but have not checked out. He emphasises the significance of having unique selling points clearly displayed on every page to help mitigate customer risk and make the buying process easier. Wagner also recommends starting with an abandoned cart email flow as the first email marketing sequence to set up, as it is often the most profitable. To do this, merchants need to add code to their Shopify theme to enable the abandoned cart flow, and then write persuasive emails highlighting their unique selling points to incentivise customers to complete their purchase.

• 00:25:00 In this section of the podcast episode 60 of Dropship Unlocked with Steven Wagner, the focus is on maximising email marketing for dropshipping businesses. Wagner emphasises the importance of utilising the added to cart series effectively. Instead of sending campaign emails with one topic, he recommends highlighting various aspects of the product, such as payment options, free shipping, return policies, and unique selling positions. He also suggests creating emails for specific product categories. By doing so, businesses can communicate the value of their products and keep customers engaged throughout the 30-day opportunity to market to them. Wagner warns against being too pushy and hounding customers with discounts, as there may be other reasons for their hesitation to buy. He encourages ecommerce owners to uncover these objections and address them through nurturing and building relationships with customers. Common hurdles faced by ecommerce owners, according to Wagner, include figuring out who their customer base is and knowing their preferences. He advises businesses to invest time and effort into understanding their audience and tailoring their product offerings accordingly.

• 00:30:00 In this section of the podcast episode, Steven Wagner discusses the importance of understanding your customer identity for effective email marketing in dropshipping businesses. He shares an example of how he helped a client identify their actual customer base by analysing demographics and purchasing behavior. Wagner emphasises that entrepreneurs should be open to the possibility that their initial assumptions about their customers may be incorrect. He suggests using various tools and methods, such as social media research and post-purchase surveys, to gather data and build a more accurate customer profile. Wagner also recommends building your own audience through various channels to stand out in today's competitive ecommerce market.

• 00:35:00 In this section of the Dropship Unlocked Podcast Episode 60, Steven Wagner emphasises the importance of building one's own audience and email list for dropshipping businesses. He advises entrepreneurs to create content showcasing their products and addressing common customer complaints, rather than relying on algorithms or influencers. Wagner encourages starting out with confidence and promoting the business through various platforms, including email marketing and social media. He also mentions the benefits of automated systems and resources like Sales Ignition for setting up customer journeys and creating effective email sequences.

• 00:40:00 In this section of the Dropship Unlocked Podcast Episode 60, Steven Wagner discusses the importance of having a solid framework for growing a dropshipping business and encourages listeners to check out his book, "The Home Turf Advantage," for a step-by-step guide. He also answers a listener question about insurance for dropshipping businesses, sharing that the majority of the liability lies with suppliers but recommending that retailers obtain product and public liability insurance, as well as employer liability insurance if they have more than one director. Wagner also thanks a listener for a positive review and encourages listeners to leave reviews for a chance to win free access to the elite masterclass program.

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